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What is the distinction between art and design? Design dances with an external idea or problem until it finds a solution. Its a puzzle. You are solving a problem with very specific requirements.

For example, an illustration will be printed a specific size in one color for a short story or an essay. The illustration should first attract the attention then tempt the viewer to read the essay. After reading the essay, the illustration should blossum with the additional meaning gained by reading. It can't just be an unrelated tease.